Veriheal is an online doctor platform delivering accessible appointments to acquire a medical card for cannabis consumption.
Working as a graphic designer at Veriheal, my main task was to create visuals for social media while also assisting with other projects.
Year:
2025 - 2026
Role:
Graphic designer
Made with:
Photoshop, InDesign, and Illustrator
Roles/Responsibilities:
Social media content
Digital display advertising
Printed advertising
Wearable Merchandise
01. Social Media Content
Fitting into the cannabis digital space was crucial; to achieve this, I created a series of digital collages, blending stock imagery with custom compositions to create bold, visually distinctive posts.
I also integrated editorial photography for more historical, serious topics.
02. Digital
Display Advertisement
Display Advertisement
I designed a series of display ads focused on promoting direct action for new users to start their process to access a cannabis medical card.
The objective was to create clear and neutral ads, avoiding cannabis imagery and vocabulary to comply with community rules on different online platforms.
CONCEPTUAL DRAFTS
03. Printed Advertising
As part of Veriheal’s outreach plan within its cultural expansion into cannabis culture, I designed advertising intended for printed media (magazines and newspapers).
The goal was to attract both existing cannabis consumers and individuals interested in entering the space, targeting audiences of eligible age (21+).
CONCEPTUAL DRAFTS
Final Product
04. Wearable Merchandise
I created a series of illustrations for shirts and hoodies using simple and expressive characters interacting in lighthearted ways while smoking.
The direction leaned into relaxed storytelling and compositions designed to feel fun and relatable.
Something ideal to wear when you get the munchies at 11:00 p.m.
