La Coneja Repostería is a Mexican bakery located in Guaymas, Sonora.
Starting a business in the middle of the pandemic, La Coneja served the public with only the essentials, leaving design aside while still building a strong personality that needed to be represented.
A business logo is always a good place to start.
Year:
2021
Role:
Graphic designer
Made with:
Photoshop and Illustrator
Roles/Responsibilities:
Logo Design
While working with La Coneja’s owner, Scarlet, I asked her multiple questions to better understand her business.
“What was your vision when choosing your brand name?”
In response, she sent me a picture of her pet bunnies and said, “I am working for them; they are the real owners.” "Coneja" means "bunny" in Spanish. She also shared an illustration from a children’s book and told me that she “wanted people to feel the same way she feels when looking at this.”
La Coneja’s logo needed to reflect the homemade, whimsical, and comforting nature of their products. Incorporating illustration while still making the design easy to reproduce across print and digital media.
By combining these characteristics under the owner’s guidance, I was able to create a logo that sealed their branding.
FInal Product
